Recent Headlines

• Streamer group OTK looks to rebound with exclusive event series on Kick

  Kick Studios is teaming up with streamer group OTK for an exclusive event series that will look to get the beleaguered org back on track.

  
• Instagram turns 15 years old with a message for shy creators: If you’re unsure, post it “anyway”

  Tyler, the Creator is one of the stars for Instagram's "Anyway" campaign, a creator-first ad series that celebrates the app's 15th birthday.

  
• Snapchat wants AR to be the next big thing, so it’s launching a subscription services for its Lenses

  Snapchat is looking to build on its augmented reality (AR) momentum with the launch of the Lens Plus subscription service.

  

• VidCon’s new owner says it’s “the Super Bowl for creators,” but doesn’t have concrete plans to pump it up
• The streamer who beat Malenia with her mind wants to try Nintendo games next. But that might be a problem.
• Lowe’s just became the “exclusive building partner” for Beast Games 2
• Will 2025 be the year when ad spend on creator platforms outstrips traditional media?